Billaway and BBM Bring BBM Rewards to Users in the Middle East

BBM Users in Saudi Arabia and UAE Can Earn Free Mobile Airtime by Responding to Surveys

Singapore, May 14, 2018 – Following the successful launch with BBM across seven countries in South Africa, the U.S. and Canada, Malaysia, Nigeria, Singapore and the United Kingdom, Billaway, today extends BBM Rewards to Saudi Arabia and the UAE.

BBM users across these two territories can now earn free mobile airtime via BBM Rewards when they provide opinions in surveys and redeem offers. To participate in the service, the user simply clicks on ‘Rewards’ in the BBM Discover menu within BBM, completes the surveys and redeem offers to earn credits, and then exchanges the credits for free mobile airtime.

The technology used for this service relies on Billaway’s marketing platform, which can be integrated seamlessly into any mobile application. BBM Rewards enables market research firms, polls and survey companies to seek consumer insights on a variety of topics such as sports, beauty, politics, food, technology and more.

According to the GSM Association[1], the GCC region has a high mobile data adoption rate at 76%, and smartphone adoption rate is expected to reach 78% by 2020. Mobile data usage per subscriber per month is projected to grow 12 folds from 1 GB to 11.6 GB per subscriber, per month by 2022.

“We are pleased to extend our partnership with BBM and bring Rewards to the Middle East. With BBM Rewards, we are not only offering more value to BBM users but we are simultaneously making their mobile bills more affordable as they consume more mobile data,” said Charnsin Tulyasathien, COO of Billaway.

“Over the past year, we’ve been adding a ton of new, locally relevant content to the BBM Discover menu to serve the diverse palates of our users in the Middle East,” said Matthew Talbot, CEO of Creative Media Works, the company, which operates and runs BBM Consumer globally. “Our partnership with Billaway represents the best of both worlds for our users, as they increase their content and mobile data consumption within BBM, they are also rewarded with the option to reduce the cost of their monthly mobile bill as they need it.”

*BBM is available on the App Store and Google Play for free download.


About Billaway
Billaway, a cloud-based marketing technology platform that seamlessly enables the conversion of global currencies, earned by consumers through their everyday activities, directly into free mobile airtime and/or free mobile data. Billaway’s turnkey integration connects mobile operators with advertisers and brands. This creates a more meaningful relationship with their customers. It also enables the consumer to save more on their bills without being exposed to offers, which have no relevance in their lives. The company is based in New York City and operates in multiple countries. For more information, go to

[1] “The Mobile Economy – Middle East and North Africa 2017”, GSM Association

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