Now offering first-class content from Sportsnet, with Maclean’s and FLARE launching in the coming weeks
Toronto, Canada – November 21, 2017 – Creative Media Works, operating as BBM, has aligned with Rogers Media to bring multiple top Canadian media brand portals to BBM Messenger’s Discover menu for users in Canada. These media portals are designed to create an engaging point of discovery right inside BBM, giving consumers additional opportunities to connect and share directly with the brands and content they love.
Sportsnet, Canada’s #1 sports media brand, is now available on BBM Messenger. Launching within the coming weeks are Maclean’s, Canada’s leading national current affairs and news brand, and FLARE, Canada’s long-standing fashion authority.
“People are spending more time on their mobiles, specifically inside of messaging apps. BBM recognized the unique opportunity to bring Rogers Media’s high-quality content to people where they are,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM Consumer globally. “BBM Messenger provides companies another avenue to reach Canadians on their mobile devices in an easily shareable environment within the app.”
BBM Messenger is one of the most popular mobile messaging applications. Established since 2005, BBM has evolved from a pure messaging application for text and video communication to a social ecosystem unifying chat, social, commerce, content and services such as news, games, video, payments (bill payments, top-ups) comics, shopping, travel, career, sports, transportation, coupons, subscriptions, beauty, sports and polls.