BBM Messenger Launches Yummy – a Food and Recipe Content Channel for the Middle East

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We’ve just added another content channel—Yummy—to the Discover menu for our BBM users in the Middle East. Yummy (وصفات طبخ) is a comprehensive encyclopedia of recipes for all varieties of Arabic and International cuisine. It also provides quick and easy recipes for a younger audience on the go.

With an increasing appetite for Arabic content focused on food and recipes from the Middle East, Yummy fills the gap for Arabic food content. Users in Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman can access Yummy from the Discover menu in BBM.

This is the ninth content channel we’ve launched as part of our partnership with entertainment and lifestyle content publisher 7awi. The first was Layalina, which offers female lifestyle, fashion and celebrity content. ArabsTurbo is a channel about cars and motorsports. Ra2ej is a light-hearted mix of celebrity and entertainment news, photos and video. Alqiyady covers men’s news, business, careers, technology, health, fashion, lifestyle topics, and celebrities. 3oud is a culmination where luxury meets fashion. Sa2eh offers travel and tourism content for honeymooners and vacation seekers. We’ve also added a special Ramadan digest – which aggregates the best Ramadan-focused stories from four channels; and most recently, Jamal, which offers beauty, skincare and make-up content to the female audience. All nine channels have garnered more than 11 million page views to BBM’s Discover since the first service launch in March 2017!

As Andy Abbar, CEO & Co-Founder of 7awi aptly sums it, “We’ve been very pleased with the performance of our digital properties on BBM Discover. Since our first launch with Layalina, we’ve seen a healthy engagement from our audience and justified the case to pursue more verticals on BBM. We value the opportunity to be part of this with BBM and believe we are delivering on the expectations of the local audience. We’re excited to see Yummy on BBM Discover. Expect to see more of 7awi on BBM!”

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