BBM Messenger launches Travel & Tourism discover channel in MENA – Sa2eh

Sa2eh iconWe’ve just added another content channel—Sa2eh—to the Discover menu for Middle Eastern and North African users. Pronounced as “sa-eh”, Sa2eh (سياحة) offers travel and tourism content for honeymooners and vacation seekers.

With increasing demand for travel and vacations in the MENA region, in particular during the summer season, Sa2eh is a timely and useful addition to BBM Discover, as it not only provides travel guides on hotels, airlines, food, interests and travel tips; but also allows personalised BBM login and the ability to share travel and destination ideas easily between contacts.

imageThis is the seventh content channel we’ve launched as part of our partnership with entertainment and lifestyle content publisher 7awi. The first was Layalina, which offers female lifestyle, fashion and celebrity content. ArabsTurbo is a channel about cars and motorsports. Ra2ej is a light-hearted mix of celebrity and entertainment news, photos and video. Alqiyady covers men’s news, business, careers, technology, health, fashion, lifestyle topics, and celebrities. 3oud is a culmination where luxury meets fashion. We’ve also added a special Ramadan digest – which aggregates the best Ramadan-focused stories from four channels. All seven channels have garnered more than nine million page views to BBM’s Discover since their launch in March 2017!

In the coming months, we’ll be launching more channels focused on food, beauty and makeup, as well as video content. Stay tuned for more announcements here—and keep checking your Discover menu!


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