Billaway and BBM Messenger Further Extends BBM Rewards to Four New Territories

BBM Messenger Users in Malaysia, Nigeria, Singapore and the UK Can Earn Free Mobile Airtime and Other Rewards by Responding to Surveys and Other Activities

Singapore, July 6, 2017 – Following the series of successful launches with BBM Messenger in South Africa, the U.S. and Canada, Billaway, a U.S. based marketing technology company that enables mobile phone consumers the ability to earn rewards, today further extends BBM Rewards with Creative Media Works, which operates as BBM, for consumers across Android and iOS platforms in Malaysia, Nigeria, Singapore and the United Kingdom.

BBM Messenger users across the four markets can now earn mobile airtime or gift cards via BBM Rewards when they engage in surveys and other activities. Free mobile airtime is available to anyone who uses the BBM Messenger application, which can be downloaded for free on iOS and Android smartphones. To participate in the service, the user simply clicks on ‘Rewards’ in the BBM Discover menu within BBM Messenger.

The technology used for this service relies on Billaway’s marketing platform, which can be integrated seamlessly into any mobile application. Since launching in South Africa two months ago, BBM Messenger users are saving up to 80% of their monthly airtime bill via BBM Rewards.

BBM Rewards enables market research firms, polls and survey companies to seek consumer insights on a variety of topics such as sports, beauty, politics, food, technology and more.

“Consumers’ opinions on important issues, current events, products and services are very valuable to organizations providing market research, polls and surveys. With BBM Rewards, you can now trade your thoughts and opinions for free mobile airtime, gaming credits or even tickets to local attractions,” explains Paul Harkins, CEO of Billaway. “BBM Rewards is an easy, fun and best of all, cost-free way to lower your mobile bill and reduce costs on daily expenses.”

BBM Messenger is one of the largest mobile messaging applications in the world. Since it was created in August 2005, BBM has evolved from a free messaging application for communication (text and video) to a social eco-system unifying chat, social, commerce and services including bill payment, top-up, vouchers/coupons, news, games, comics, video, shopping, travel, career, sports and polls.

According to Matthew Talbot, CEO of Creative Media Works, the company, which operates and runs BBM globally, “We’ve been busy adding a ton of new services to the BBM Discover menu that we know BBM users are interested to use in their daily lives. We are focusing on working with best-in-breed partners like Billaway to provide an enriched experience within BBM, giving users more compelling reasons to share BBM content and services with their friends and family.”

*BBM is available on the App Store and Google Play for free download.


About BBM

On 27 June 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK) – one of Indonesia’s largest media, content and technology businesses – announced a long term strategic alliance with BlackBerry Limited to accelerate consumer BBM’s research and development in offering new and exciting features, services and content to the global consumer market. As part of this strategy, BBM is making its APIs available to expedite the growth of partners and consumer services such as:

  • Content – music and video streaming, games, sports, news, celebrity blogs, horoscopes and more
  • Commerce – shopping, gifting and coupons/vouchers
  • Online to Offline Commerce – booking movies, travel, health services, real-estate or job postings
  • Finance – P2P payments, money transfer, mobile phone re-charge, and utilities billing

Creative Media Works now operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta, UAE and South Africa. For more information, visit

Trademarks, including but not limited to BBM and BBM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved.

Android is a trademark of Google Inc.

iOS is a registered trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. iOS® is used under license by Apple Inc.
Windows® Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries

About Billaway

Billaway is a cloud-based marketing technology platform that seamlessly enables the conversion of global currencies, earned by consumers through responding to surveys, redeeming special offers, and other actions, directly into free talk/text/data. Billaway’s turnkey integration connects mobile network operators with advertisers and brands, as well as provides market research samples in developed and emerging markets. The company is based in New York City and Paris, France.  For more information, go to

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