Sale Stock Launches Conversation-Based Shopping on BBM

Sale Stock Collaborates with BBM to Bring High-Quality, Affordable Fashion to Indonesian Women

Jakarta, Indonesia – June 6, 2017 – Sale Stock, the Indonesian ecommerce platform focusing on womenswear, has partnered with BBM to provide shopping with a conversational interface through its BBM channel (Channel PIN: C00158214).

This is the first BBM e-commerce collaboration that uses the new BBM Chat API.

With this new service, Sale Stock is making online shopping more appealing to Indonesians by meeting them where they spend their time. BBM, the country’s most downloaded messaging app, is the place where Indonesians naturally interact with friends and family. The new BBM Chat API provides businesses and brands with the opportunity to engage in a two-way conversation with consumers.

This new offering furthers Sale Stock’s goal of expanding access to affordable fashion through technology, and reinforces the company’s strength and expertise in deploying new technologies.

Consumers can now chat with Sale Stock customer service agents on BBM to make inquiries and place orders. When people initiate a chat from the Sale Stock BBM channel, BBM will route them to Sale Stock’s internal tool, which will assign them to customer service agents.

Sale Stock is the first e-commerce partner worldwide that will offer service and sales through chat on BBM at scale, allowing customers to receive immediate responses, 24 hours a day, 7 days a week. Offering high-quality clothing and accessories at affordable prices, with additional perks such as free delivery to any location within Indonesia, the company accepts several secure payment methods, including bank transfer, Indomaret payment point and cash on delivery for 2,400 areas in Indonesia. Customers can also shop with confidence, knowing that their purchases are covered by a 30-day, money-back guarantee.

“Sale Stock has always aimed to give access to affordable, high-quality fashion to people who have not previously enjoyed such access,” said Lingga Madu, CEO & Co-Founder Sale Stock Indonesia. “The inequality and status quo of fashion, where pricing is being manipulated with artificial discounts and customers have limited or no options, has to stop. We are excited to announce the collaboration with BBM where Sistas (our customers) will be able to chat and place orders on our BBM channel. We want to give access to Sistas who have limited internet quota, and can’t afford to access web or even download apps. This empowers them to try out shopping online in a platform that is familiar to them and enables them to ask questions to relieve their doubts. Through partnering with BBM, we provide an additional channel for Sistas to get their favorite styles in a fast and secure manner, anytime and anywhere they want.”

Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social ecosystem unifying chat, social, commerce and services including bill payment, top-up, vouchers/coupons, games, news, video, shopping, travel, career and polls.

“BBM is the most-installed and most commonly used messaging application in Indonesia,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally. “This partnership with Sale Stock is an exciting milestone on our journey to transform BBM from a tool enabling real-time chat between two people, into a sophisticated mobile platform where brands can interact with consumers, and drive purchases.”

“As messaging is the place where people spend the bulk of their time on mobile, we are seeing more and more brands and companies looking to connect with their target audiences via applications such as BBM,” added Talbot.

About BBM

On 27 June 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK) – one of Indonesia’s largest media, content and technology businesses – announced a long term strategic alliance with BlackBerry Limited to accelerate consumer BBM’s research and development in offering new and exciting features, services and content to the global consumer market. As part of this strategy, BBM is making its APIs available to expedite the growth of partners and consumer services such as:

  • Content – music and video streaming, games, sports, news, celebrity blogs, horoscopes and more
  • Commerce – shopping, gifting and coupons/vouchers
  • Online to Offline Commerce – booking movies, travel, health services, real-estate or job postings
  • Finance – P2P payments, money transfer, mobile phone re-charge, and utilities billing

Creative Media Works now operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta, UAE and South Africa. For more information, visit

Trademarks, including but not limited to BBM and BBM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved.                                  

Android is a trademark of Google Inc.

iOS is a registered trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. iOS® is used under license by Apple Inc.

Windows® Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries


About Sale Stock Indonesia

Sale Stock is an Indonesian mobile-commerce startup that applies the principles of cost leadership in selling high-quality women’s fashion at very affordable prices. By reducing overhead costs and selling exclusively online, Sale Stock is able to pass the savings on to its customers. The company quickly developed a delivery network covering 2400 districts throughout the country where customers can pay and receive their orders at home or at the office. Sale Stock offers free delivery nationwide and covers all purchases with a 30-day guarantee. See the complete Stock Sale collection through applications available on Google Play and App Store or website at

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