BBM Messenger Launches Men’s Content Channel Alqiyady and a New Ramadan Focused Digest

Alqiyady ScreenshotWe’ve just added another content channel—Alqiyady—to the Discover menu for Middle Eastern and North African users. Alqiyady offers rich content covering men’s news, business, careers, technology, health, fashion, lifestyle and celebrities.

This is the fourth content channel we’ve launched as part of our partnership with entertainment and lifestyle content publisher 7awi. Layalina was first, offering female lifestyle, fashion and celebrity content, followed by ArabsTurbo, a channel about cars and motorsports, and most recently Ra2ej, offering weird, wacky, and viral news. In the first two weeks of launch, Ra2ej attracted over 800,000 page views! All three channels have garnered more than five million page views to BBM’s Discover since their launch in March 2017!

ramadan-lantern_LV7awi’s content has been very popular with our Arabic-speaking users in the Middle Eastern and North Africa region. In support of these users who are now observing Ramadan, we’ve delivered a special Ramadan (رمضان digest in the Discover menu – aggregating the best stories from all four channels and combining them into a single Ramadan focused digest.  Each story includes a share-to-message button making it easy for users to share this special holiday service with friends and family.

In the coming weeks, we’ll be launching channels focused on women’s fashion, classified service, and additional content for Travel, Horoscopes, Health, Food and more. Stay tuned for more announcements here—and keep checking your Discover menu!

Ramadan Screenshot-1







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