There’s something new in your BBM “Discover” today. We just rolled out the latest service: BBM News. It brings global and local news from leading news providers into your BBM.
Global and local news—just for you
BBM News is a great source for news from around the globe: breaking, world, local, technology, sports, entertainment, business, and more. Accessible from the BBM Discover menu, this new service provides a personalized experience that “learns” which news stories are important to you. BBM News is a free service for all BBM users.
BBM News also includes the ability to share news with friends and family—making it easier for consumers to pass along interesting articles, and for content providers to take advantage of “dark social sharing,” which appears to be more effective than social advertising.
While we brought news to Indonesians last year through our news assets, this new service will bring news to dozens of countries worldwide, including:
- Africa: Ghana, Kenya, Nigeria, South Africa
- Americas: Canada, Colombia, Mexico, USA, Venezuela
- Asia-Pacific: Australia, Hong Kong, India, Malaysia, New Zealand, Singapore
- Europe: EU countries, Norway, Switzerland and the UK
- Middle East: Bahrain, Kuwait, Oman, Saudi Arabia, UAE
Working with leading discovery platform Outbrain to power the experience, the news service is developed entirely in-house by BBM and integrated into the BBM Discover experience.
News consumption is shifting to mobile
People around the world are increasingly using their mobile social media to read news and share articles with friends and family. According to the GlobalWebIndex Social Summary from Q4 2016, the top two reasons people use social media are to keep up with friends and news.
A comScore study from December 2015 shows that news and information consumption habits are shifting from desktop to mobile in the US, with mobile now the more popular platform. Interestingly, long-form articles get more than twice the engaged time of short-form articles when people are reading on their mobiles, according to the Pew Research Center.
We also know that in the Asia Pacific region, news, along with games and chat, is one the main activities that drives people to use their mobiles. Reading news was also measured to be among the top 10 things people do on their mobiles in the US as well.
Just the latest improvement
We’ve been working to bring more of what you love to BBM, and will continue in the coming weeks! By partnering with content players, we’re integrating content, commerce, finance and other services to make BBM the most useful app on your mobile.
Take a look today. The more you visit, the better the personalization feature will be able to tailor your news experience and deliver what you like to read.