Billaway to Offer Users Free Mobile Airtime via Rewards in BBM

BBM users in South Africa can now reduce the amount they pay for their mobile service simply by participating in surveys or shopping at their favourite retailers

Johannesburg, South Africa – March 13, 2017 – Billaway, a marketing technology company that converts global currencies earned through consumers’ everyday activities into free mobile airtime has partnered with Creative Media Works, a stand-alone consumer-focused social networking business operating as BBM to launch Rewards for consumers across Android and iOS platforms in South Africa.

With Rewards, BBM users can now reduce the amount they pay for their mobile service simply by participating in surveys or shopping at their favourite retailers*. The underlying mobile cost reduction technology relies entirely on Billaway’s marketing platform, which can be integrated seamlessly into any mobile application, web-based eCommerce site or traditional retailer’s marketing strategies.

BBM is one of the largest mobile messaging applications. In addition to offering free voice and video calls, BBM also allows users to send pictures, audio recordings, files, share real-time location on a map, as well as a wide selection of stickers. Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social eco-system unifying chat, social, commerce and services.

“At BBM, we continue to innovate and evolve our content and services, including the likes of bill payments, top-up, vouchers/coupons, news, video, shopping, travel and games,” says Matthew Talbot, CEO of BBM. “We’re providing our users with an enriched experience within BBM and giving them more compelling reasons to share BBM with their friends and family.”

With mobile expenses proving high, South Africa has been chosen as the market for the initial roll out of the new Rewards, with additional countries slated for launch in the coming year.

“As consumer consumption of mobile data rapidly increases, Billaway is excited to partner with such an integrated service like BBM,” says Paul Harkins, CEO of Billaway. “This partnership brings Billaway closer to its goal of enabling every global consumer using mobile data with the option to reduce the cost of their monthly mobile bill, through everyday activities.”

END

*Notes to Editors

Some of the participating retailers include: CarZar, iToys, One Day Only, SweepSouth, Uber Eats, Want It All, Zasttra

About BBM

On 27 June 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK) – one of Indonesia’s largest media, content and technology businesses – announced a long term strategic alliance with BlackBerry Limited to accelerate consumer BBM’s research and development in offering new and exciting features, services and content to the global consumer market. As part of this strategy, BBM is making its APIs available to expedite the growth of partners and consumer services such as:

  • Content – music and video streaming, games, sports, news, celebrity blogs, horoscopes and more
  • Commerce – shopping, gifting and coupons/vouchers
  • Online to Offline Commerce – booking movies, travel, health services, real-estate or job postings
  • Finance – P2P payments, money transfer, mobile phone re-charge, and utilities billing

Creative Media Works now operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta, UAE and South Africa. For more information, visit www.bbm.com.

Trademarks, including but not limited to BBM and BBM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved.

Android is a trademark of Google Inc.

iOS is a registered trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. iOS® is used under license by Apple Inc.
Windows® Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries

About Billaway

Billaway is a cloud-based marketing technology platform that seamlessly enables the conversion of global currencies, earned by consumers through their everyday activities, directly into free mobile airtime and/or free mobile data. Billaway’s turn-key integration connects mobile operators with advertisers and brands. This creates a more meaningful relationship with their customers. It also enables the consumer to save more on their bills without being exposed to offers which have no relevance in their lives. The company is based in New York City and operates in multiple countries including the United Kingdom.  For more information, go to www.billawayglobal.com

Categories: English, Press Release

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