7awi Launches its Flagship Title Layalina on BBM Messenger

Key title available as Lifestyle in BBM’s Discover menu; remaining titles slated for launch within 2 weeks

Dubai – March 13, 2017 – 7awi.com a leading digital publisher in the MENA region today announced the launch of its flagship title, Layalina to be available in the Lifestyle section of BBM’s Discover menu. BBM continues to be a strong channel for 7awi across its portfolio of titles and the introduction of Lifestyle enables 7awi audience – existing and new BBM users – to stay engaged with top fashion, lifestyle and celebrity news while on-the-go.

7awi plans to launch ArabsTurbo on the 15th of March 2017 with the remaining titles in the upcoming weeks which includes: Alqiyady, Ra2ej and 3oud. “We have always appreciated the community of BBM users. They are loyal and engaged users. They love our content and spend far more time on our content than any other source. In brief, this is a win-win partnership. We are able to engage the community and the community will see additional value with BBM,” said Anas Abbar, CEO of 7awi.com.

“7awi is known to be the leader in adopting the latest technologies and this is why we wanted to be the first media organization in the Middle East region to be on BBM’s Discover menu”, said Antoine Baqain, System Architect at 7awi.com.

“Along with the rest of the world, our Middle Eastern customers are making a transition in how they get their news and other content, from print and TV to digital and mobile. That’s why we’re partnering with 7awi to enable them to reach audiences through BBM,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally. “Users are always looking to do more on their messaging application as it is the app they use every day, multiple times a day. As we evolve our services, we continue to work with best in class partners to launch locally relevant services to meet the growing demands of our users. Layalina Lifestyle content channel is the first of many services coming soon in the Middle East.”

Founded in 2012, 7awi is a leading media and technology platform in the MENA region. 7awi offers a wide range of specialty titles in Arabic language. For more information, please visit www.7awi.com.

Categories: English, Press Release

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